IS OPEN FOR BUSINESS BUT NOTQUITE BUSINESS AS USUAL.

THERE IS NOW A SECURITY GUARDINSIDE THE STORE.

SOME SHOPPERS SAY AFTER THE BOLDROBBERIES, THE ATMOSPHERE ISJUST NOT THE SAME.

THE SOUNDS OF ALARMS DID NOT-STOP THIS WOMAN FROM FILLING UPTHIS BAG OF ITEMS INSIDE THEULTA BEAUTY STORE IN TURLOCK.

>> OH MY GOSH.

SHE, ALONG WITH THREE OTHERWOMEN, GRABBED EXPENSIVE PERFUMEAND COSMETICS AND RAN OUT OF THESTORE WITHOUT PAYING ON MONDAY.

911? MELIND THE WOMAN WHO TOOK THISVIDEO AT THE ULTA BEAUTY STOREIN TURLOCK SAYS SHE WAS SHOCKEDTO SEE THE WOMEN STEAL AND NOTEVEN TRY TO HIDE THEIR FACES ORTHE ITEMS THEY WERE TAKING.

ON VIDEO GIVEN TO KCRA 3, YOUCOULD EVEN HEAR ONE LAUG[LAUGHTER]MELINDA: POLICE BELIEVE THE SAMEFOUR WOMEN ARE RESPONSIBLE FORANOTHER ROBBERY IN FRESNO THE — HOURS LATER.

SURVEILLANCE VIDEO SHOWS ONE OFTHE EMPLOYEES TRYING TO STOP ONEOF THEM, BUT THE SUSPECT SWUNGAT HER FACE.

>> NONE OF THE WORKERS SAIDANYTHING.

MELINDA: THIS SHOPPER IN TURLOCKSAYS IT’S SAD WHEN ITS SO BOLD.

SHE SAYS SHE FELT UNCOMFORTABLETODAY BECAUSE SHE CARRIES ALARGE PURSE.

>> RIGHT WHEN YOU COME IN,SECURITY IS STANDING UP AT THEDOOR.

>> IT IS N FRIENDLY.

THEY FOLLOW YOU IF YOU HAVE BIGHANDBAGS.

IT IS JUST NOT HOW IT USED TOBE.

MELINDA:ULTA HAS ADDED SECURITYIN THE TURLOCK STORE, A NEW SITEFOR SOME SHOPPERS.

>> WE ASKED WHAT WAS GOING ON.

THEY DID NOT SAY.

MELINDA: ULTA EMPLOYEES SAY THEYARE NOT ALLOWED TO TALK ABOUTTHE ROBBERIES.

WE REACHED OUT TO THE COMPANY’SHEADQUARTERS IN ILLINOIS.

A SPOKESPERSON SENT KCRA 3 ASTATEMENT SAYING, "WE ARE AWAREOF THIS MATTER AND COOPERATINGWITH LOCAL LAW ENFORCEMENT ASTHEY INVESTIGATE.

WE ARE UNABLE TO OFFERADDITIONAL COMMENT ON AN ONGOINGINVESTIGATION.