In the previous video,we've described what a focus keyphrase is and why it is important to choose the rightfocus keyphrase for your posts and pages.

Now, we'll explainhow the Yoast SEO plugin can help you with optimizing your textfor the focus keyphrase you've chosen.

The Yoast SEO plugin has a specific inputfield for your focus keyphrase.

When you fill out your focus keyphrase,the plugin evaluates the page's content and provides feedback on how to improvethe text for that focus keyphrase.

For example, it checks if you use the focuskeyphrase often enough throughout your text, and whether you use itin enough subheadings.

So, the plugin basically showsto what extent your text is SEO-friendly for that specific focus keyphrase.

Search engines are becoming smarter.

They increasingly use the contextsurrounding terms to build a complete pictureof what that term means.

That's why we help you optimize your textwith synonyms as well – if you have Yoast SEO Premium.

Synonyms of a word are words or phrasesthat have the same meaning.

A synonym for [dog], for example, is[canine], [hound] or [man's best friend].

Using synonyms in your copy can helppeople understand it better, and it improves the readability of your text.

If you repeat the same wordvery often in your copy, it looks like you've written itfor search engines, not humans.

In Yoast SEO Premium you can indicatewhich synonyms you have used in addition to your main keyphrase.

Then, the plugin will take these synonymsinto account in the keyphrase checks.

Search engines also recognize word formssuch as plurals, singulars, comparatives, or past-tense variants of the same words.

That's why we also added this functionalityto the Yoast SEO Premium plugin.

The plugin will now recognize all word formsof your focus keyphrase.

Sounds abstract? Let's go back to the exampleof the dog training school we've introduced in the previous video.

Let's say one of their focus keyphrasesis [teach dog to sit].

With this new functionality, the pluginwill not only recognize the exact keyphrase but also alternative matcheswith different word forms, like [teaching dog to sit]or [teaching dogs to sit].

In addition, word order doesn't influencekeyphrase recognition anymore, both for search engines and in Yoast SEO.

So, it doesn't matter if you write[a trained dog] or [a dog that is trained].

In both sentences,the Yoast SEO analysis will find the keyphraseyou're optimizing your post for.

This will enable you to writein a more natural and free way and still get green bullets from Yoast.

Finally, search enginesalso recognize related terms.

This means that in a textabout puppy training, search engines will also recognize wordslike [rewards], [commands] or [behavior].

In Yoast SEO Premium, you can also setrelated keyphrases for your post or page, apart from your focus keyphrase.

Your focus keyphraseis the most important, of course.

That's why we're less strict in our analysisof your related keyphrases.

So, in conclusion, you can fill out your focuskeyphrase in the Yoast SEO plugin, and then it evaluates your page's content and provides feedback on how to improvethe text for that focus keyphrase.

If you have Yoast SEO Premium,the plugin will also check for synonyms, related keyphrases,and different word forms.