This week we are going to cover the dark artof Search Engine Optimization.
What’s up Fish Fans! My name is Marcus.
You’re watching Marketing Madness, the BlueFish vlog! Lately, it seems as if I have been havinga lot of conversations with people regarding Search Engine Optimization or SEO for short.
I think there is some mystery surroundingSEO in people’s minds.
Like it is black magic voodoo type stuff.
Well, I am here to help demystify SEO foryou.
Let’s start by stating SEO is not just droppingin a plug-in.
Many users that are familiar with the WordPresscontent management system think if they just click a button and install one of the SEOplugins available for WordPress that all of their SEO problems will be solved.
Actually, using WordPress could be an issuein and of itself.
Let’s pull that apart a little bit.
In order to make this make sense, I have toexplain on-page SEO vs off-page SEO.
Most people never maximize what they can dowith On-Page SEO and just seek to throw money at the problem by engaging in an off-pageSEO campaign.
On-page SEO is the practice of making surethat the code that makes up the site is as close to perfect as you can get it for yourbudget.
That the keywords you are targeting are dialed-in.
That you have an appropriate amount of densityof those keywords.
That your title tags and headlines on thepages are all on target.
That your site performs quickly.
And that it is responsive so mobile deviceslike iPhones and iPads can easily navigate the site.
These are all places that should be lookedat to start to see your website rank higher in organic search results.
Off-page SEO is all of the things you cando on other sites to build your ranking.
Most of the time this involves getting linksback to your website.
It is important to note that gone are thedays when you can just hire a team to build what we used to call Link farms.
Google does not appreciate people trying togame the system so you need to make sure that any link building you do is done with careand not just en masse.
You can start by making sure all of the linksthat are in directories where you are listed are correct.
While you are at it make sure your Addressand Phone number are correct.
Ok, so back to the statement that SEO is notjust dropping in a plug-in to a WordPress site and calling it a day.
Because of the way WordPress operates it oftenhas a lot of code bloat on the website.
This causes the site to slow down, and italso makes it difficult for Google to crawl the website and index the content.
That is how Google works.
They crawl the website with an application,try and make sense of what the site is about by taking a look at the title tags, keywords,keyword density, domain, business name, etc.
They store all of that information in theirdata centers and then when someone does a search they can quickly ascertain whetheryour website is an appropriate result.
In order to rank quickly and place high inthe search results you need to have a website that is fast, has clean code, has the rightkeywords, uses the right code in the right place, is registered with Google, has linksfrom high ranking websites with the proper authority, and more.
Which can be a daunting task for a lot ofbusiness owners.
Fortunately, we can help… Well, that’s a wrap for this week! I want to thank you for checking in.
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And if you have any questions or commentsleave them down below.
If you want to talk about how Blue Fish canhelp you grow your business just send us a message and we’ll get the conversation started!.