(upbeat music) – Hey everybody, Emeka coming at you from My Self Publishing Blueprint and in today's video I want to talk and give you kind of what I wish I knew when I first started Kindle Publishing.
Hey, so my name's Emeka andI'm the founder and creator of the publishing course calledMy Self Publishing Blueprint.
I have been a self publishersince August of 2016.
My very very first book went up on Amazon and well let's just saythat book kinda crashed.
But over the next few months Islowly started getting better and better at my craft.
And I'm happy to reportnow that the business, just the publishing businessalone does five figures every single month.
I have an assistant who runs it.
Meaning I spend very little time and focus on my publishing businessthat now generates six figures a year.
There are certain thingsthat I really wish I learned a little quicker.
In the beginning when I first started my self publishing journey.
So I'm gonna take sometime and talk to you about those right now.
The very first thing I wish I knew was publish my books on all platformsno matter what they are.
When I first started publishing, I only kind of published e-books.
What happened was mybook that really took off started doing really well with e-books like we're talking $600 overtwo weeks just in e-book sales.
But I had no paperbacks.
And paperbacks allows youto make a lot more money.
'Cause nobody gets into this business to make $2 e-book sales.
We're looking at making$6, $7, $10, $20 royalties off paperback sales oroff audiobook sales.
And I was neglectingpaperbacks and audiobooks for quite some time.
And so publishing on all three platforms does a couple things.
It one, it gives your customersa chance to buy the book with whatever method they want.
Some people only want audiobooks,some people want e-books, some people only want paperbacks.
So don't neglect the other people who want those platforms.
But it also turns onebook into three assets.
Meaning you'll get paid for e-book sales, you'll get paid for paperback sales, and you'll get paid for audiobook sales.
So make sure you publish yourbooks on all three platforms.
The second thing is don't think you know what the market wants.
Only publish books thatare already proven.
So what I mean by this isa lot of new publishers including myself, they'llcome up with this great idea thinking, "Oh you know what,it'd be really great to come up with a book like this,because I know I like it, I know I'm interested in it, my friends and familyare interested in it".
And then what they do isthey publish a book on it and it flops.
Because here's thedeal, your market is not you or your friends and family, your market is all ofthe millions and millions of people on Amazon.
That's who you have to please.
You're not writing a book toplease your friends and family.
At least not if you wanna make money.
So you have to publishbooks that are already selling well on Amazon.
That is key, if the book'salready selling well on Amazon you know there's a market for it, you know people are buying that.
So you just have to basically mimic, model what's already workingreally well on Amazon, publish a book on that,throw it up in the platforms, better title, better description, better cover.
And take that traffic awayfrom that other top-selling, whoever it might be.
So just always publish with what the market is already asking for.
The third thing I didn't actually realize until about a year anda half into the business and that was make friends in the business and grow with them.
What I mean by this is find somebody who is not doing as well as you, and find somebody who doinga lot better than you, and start having weekly calls with them.
It's like weekly, I think we use Skype.
We chat every Tuesday morning.
As soon as I did thischeck out what happened.
My income went from$3000, and keep in mind, my income was about $3000for about a year and a half.
$3000 a month, and thenafter making friends and connecting with other publishers, I actually connected with whoended up being my very first $10k a month student andI started talking with him I showed him my books, he gave me tips on what I could be doing better.
Within three months Ihad my first $10k month.
But I attribute all ofthat success to the tips and the advice I was getting from people who were doing a lot better than me.
So I know it can be one of those things especially in this type of business where you don't wanna share your niches or your key words or any of that, and you don't have to share them publicly in groups if you don't want.
But find one or twopeople, or three people that you connect with, that you jive with and get to know them and share with them and talk to them on a weekly basis.
All of your incomes will increase, and it'll increase significantly faster than doing it on your own.
This is probably thenumber one regret I have is not figuring this out sooner and doing it after myfirst few months publishing versus my first year and a bit publishing.
So the next point is keyword research.
Now this is the secretto keyword research, you know once again, probably took me about six,seven books to figure this out, but in order to get reallygood at keyword research, you just have to publish books.
You might be like, "Oh well I wanna make sureI have the right keyword".
But guess what, you'renot gonna know you have the right keyword until youpublish a book on that keyword and that book does wellor doesn't do well.
You can do all thecriteria checking you want, you can use all of thetools and this and that.
But publishing the book isthe most important thing in the keyword research stage.
Because by you publishing the book, you're going through the process, you're gonna learn how it works, and that book's gonnaflop or it's gonna do well and then you're gonnapublish the next one, same keyword, different keyword, whatever, and that book's gonna do wellor that book's gonna flop but you're learning how tostart looking for things.
It might sound like, "Yeah but I'm gonna beburning through money".
Well guess what it's business, and you're gonna have to spend some money to make some money.
You're gonna have to use some courage to make some money here.
And that involves publishing books that you're not 100%sure are gonna take off.
I still publish bookstoday that don't take off.
It still happens.
And I'm like a, how longhave I been doing this? What? Two years? Two year veteran.
And I'll still, you know, just a while ago we gotinto a niche and it totally, like a couple of the books just boom, they just flopped.
And it happens.
But by you publishing more and more books, that's the fastest way to learn how keyword research actually works.
Kinda ties into my next point, and that's your firstfew books are gonna suck.
Don't get paralyzed inthinking that you want your first book to be this best book, this is gonna turn your life around all of the great thingsthat you've read about and you've watched online are gonna happen because you publish this first book.
It's not gonna happen.
Reality is gonna slap you in the face, kick you in the balls,it's just not gonna happen.
Your first few booksmost likely will suck, now there's always gonna be stories where, you know I'm thinking one of our students, his first book did $3000 his first month.
What?! Unheard of.
Doesn't normally happen.
It took me four books.
It wasn't until my fourth bookthat I started making money.
I always tell my students,it's book four or five that usually starts clicking.
It's book four or five thatthings start turning around.
Because remember this, it takesone book to turn a profit.
That fourth book, itprofited and it wiped out all of the debt that I putin for books one to three.
It just takes one book.
The next point is the ROI for your book, your return on yourinvestment for your book, so when are you gonna get your money back from the book that you put in doesn't have to come right away.
It doesn't have to comewithin the first six months.
It could really come eight,ten, twelve months down the road totally okay.
Don't get caught up in thinking that you need to make an ROI right away.
That is not the case.
Most businesses don't turn a profit for the first three to five years.
Now it's not gonna take that long, and if it is you're probablydoing something severely wrong.
But if your first bookdoesn't turn a profit within it's first few months, don't panic.
Publish your next book.
Publish the next one after that, and track what's going on.
I used an excel spreadsheet for my first probably ten or twelve books.
And every month when I got theroyalty reports from Amazon, every month it was, you know if you probablysearch on my channel, if I remember I'll link it.
But I've showed the sheetthat I've used before, and it would track howmuch I put into the book, the cover, the marketing, the promotion for it, getting it written, and then how much it madeon e-book, paperback, and audiobook.
And I was tracking that forthe first ten to twelve books.
And sometimes the don'ttake off right away, sometimes they take monthsto make their money back But hey, in the end,they're assets on Amazon that are gonna be around foryears and years and years so eventually, they'regonna turn a profit.
And kinda rolls intothe next point here is in the beginning you're gonnathrow in a lot more money than you're gonna get out,and that's totally okay.
You're running a business now, okay? So if you have to investsix, seven, eight hundred, a thousand, two thousanddollars into the business, and now let me be clear,not buying courses.
Some of y'all just keepbuying everybody's course and you're just spending money that you shouldn't be spending.
I'm talking about spendingmoney on books, okay? You're investing in your books,and you're like a thousand, fifteen hundred dollarsdeep in these books, and they're just gettinggoing, don't panic.
Track your expenses, trackhow your books are doing, ask for help, and you're gonna make your money back.
If you follow, like if you'refollowing either my course, the Blueprint, or whatever.
As long as you're followinga specific program that's been proven to work you will turn a profit eventually.
And that's key.
I see a lot of students kindof getting hung up on the fact, "Oh I've put in like $600.
" It's like, well you've published what? One book so far.
Well yeah it's probably gonnatake you a couple more books, so let's spend a bit more money before you're gonnastart making your return.
Invest in help.
Pay for coaching, after three books.
If after your first three books you're not figuring things out or you feel like you wannamove a little faster, invest in coaching.
And invest in coachingthat you can afford.
I have a couple different programs, I have a $4000 program,I have a $150 program.
Invest in the programsthat you can afford.
Because, what paying an actual coach is, is all you're doing is you're buying time.
What I mean by that is, instead of taking, you know six months to really start turning a profit, having a coach helps you do it in three.
So it shortens your learning curve and lessens your learning tax.
That's why, you know,look at any of the greats.
They've all invested in one,masterminds and in coaches.
So definitely consider that.
Of course you can do it without it, but if a coach just speeds upthe learning curve for you.
Anyways, I just wanted tomake a quick video here, and offer a couple, likeI said, thoughts on things I wish I knew when I firststarted the publishing journey.
You know publishing hascompletely changed my life and my families life,we're buying a home now with our publishing income.
Which is so cool, we're documenting it.
I'm not sure when thisvideo's gonna go up, but we'll have videos on this channel about documenting thatprocess each and every month.
But you know, I'm excited foryou to kind of dive into this and if you've got questions,hit me up in the comments, let me know what you need stock with or what you'd like tosee some more videos on, or of course dive intoour Facebook groups, there's a whole bunch of resources in the description of this video.
'Til next time everybody, I'm Emeka.
Hope you're all having a great day.
Speak to y'all soon, take care.