(upbeat music) – It's really easy to getlost in things like followers which are really just fancy metrics if you think about how many people you've got following onyour social media accounts, it might be quite a lot, but those people, if they're not engaging with your business, then they'renot gonna be as worthwhile as those followers who are really engaged and are liking and commenting on all of your posts.

So try and think about gettingpeople to engage with you rather just follow you.

Measure things likelikes, comments, shares and click through rates, soyou can see how many people are going from your social media straight through to your website or are downloading any assetsor content that you've got.

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