IM HERE AT THE MARKET STREET ON 19TH JOINED BY STANTON BECASUE IT'S THE HATCH CHILI FESTIVAL.

YOU'VE PROABLY SEEN THEM ROASTING OUTSIDE OF SOME OF YOUR STORES AROUND TOWN BUT THEY'RE NOT JUST OUT IN THOSE ROASTERS, THEY'RE IN HERE.

IN ALL OF THESE YUMMY SMELLING PRODUCTS.

SO TELL US A LITTLE BIT ABOUT WHAT YOU GUYS HAVE ROASTING UP.

SO AS FAR AS BAKERY GOES WE HAVE SEVERAL DIFFERET ITEMS THAT ALL INCLUDE HATCH CHILIES.

WE HAVE OUR HATCH CHILE CORNBREAD THAT'S GREAT OBVIOUSLY IN ANY SOUP OR ANYTHING LIKE THAT.

HATCH CHILE TORTILLAS, MY PERSONAL FAVORITE.

HATCH CHILE POUNDCAKE WHICH IS PAIRED WELL WITH PINEAPPLES.

KIND OF SWEET AND SPICY AT THE SAME TIME.

AND WE ALSO HAVE HATCH CHILE MUFFINS THAT ARE OUT OF THIS WORLD, SO YOU CAN'T REALLY GO WRONG.

SO WE'VE GOT A LITTLE SALTY.

A LITTLE SPICY.

A LITTLE SWEET.

SO TELL US A LITTLE BIT HOW IT IS INCORPORATING SOME SO SPICY AND KIND OF SAVORY INTO SOMETHING SWEET LIKE A BAKERY ITEM.

IT'S A DELICATE BALANCE FORSURE, LIKE I SAID IN THE PINEAPPLE FOR EXAMPLE IN THE HATCH GREEN CHILE POUNDCAKE.

IT KIND OF GIVES YOU THATREAL NICE BALANCE.

SOMEWHERE BETWEEN SWEET AND SPICY WHICH IS ALWAYS REALLY NICE.

WE HAVE OUR SPECIALIST OUT OF DALLAS AND HE IS OUT OF THIS WORLD AND MAKES INCREIBLE THINGS FROM ALL OVER THE PLACE SO HUGE HUGE OPPORTUNITY THIS YEAR IN OUR HATCH CHILE EVERYTHING.

YOU GUYS HAVE BEEN DOING THIS FOR QUITE A FEW YEARS SO HOW IS IT TRYING TO COME UP WITH AND DEVELOP THESE DIFFERENT THINGS AND SELLING PEOPLE ON SOMETHING A LITTLE MORE OUT THERE LIKE PINEAPPLE AND CHILE TOGETHER.

OUR HATCH CHILE.

LIKE I SAID EVERY YEAR IT GROWS.

WE'RE HUGE IN NEW MEXICO.

OBVIOUSLY IN LUBBOCK IT'S GETTING BIGGER AND BIGGER JUST BECASUE IT IS SO CLOSE TO US–OUR NEIGHTBORING STATE.

WHICH IS GREAT.

OUR HATCH GREEN TORTILLAS WE JUST LAUCNHED IN ALL OF OUR DIVISONS WHICH IS EXCITING THIS YEAR.

HUGE HUGE TAKEOFF.

IT ALL SMELLS REALLY GOOD.

I CAN TELL YOU GUYS FROM STANDING HERE YOU'VE GOTTA COME GET SOME OF THIS STUFF AND IT MAKES FOR A BEAUTIFUL TABLE DECORATION THAT GREEN IS AWSESOME.

SO STANTON THANK YOU SO MUCH.

THANK YOU SO MUCH I APPRECIATE IT.

THANK YOU FOR YOUR TIME.

AVERY HERE'S A LOOK AT WHAT'S.