– I've said it beforeand I'll say it again, if you've got a localbusiness then Facebook Ads may be the single greatestmarketing opportunity your business may ever have.
So in this video I'm going to reveal the simple yet incrediblyeffective video marketing strategy we're using inside the agency to help our clientsget more clicks, leads, and sales for their business.
Let's dive in.
Hey there my name is Adam Erhart, Modern Marketing Strategist, and welcome to the Modern Marketing Show where we help you makemarketing that matters.
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Alright so let's talk Facebook Ads.
Specifically, the exactvideo ad marketing strategy we're using inside the agency to help our clientsgenerate thousands of leads across all sorts of different businesses, markets, industries and niches.
And the beauty of thissystem and the strategy is that not only is itgenerating more leads clicks and sales in the short term, but it's also creatingmassive brand awareness, and increasing trust, and touchpoints incredibly cost effectiveover the long term.
Meaning, if a customerdoesn't even act now they're still more likely to do business with your business in thefuture than anyone else.
So without further ado, let's dive into the specifics and the five step strategy we're using to create a high convertingFacebook video ad campaigns that truly sell.
For a video basedmarketing strategy to work obviously gonna need a video.
Fortunately, it doesn't need to be a Hollywood level production, and even a good old handheld selfie video can work just fine.
The key here is the content more so than the production value.
Meaning that your messagespeaks to the pains, the frustrations and the wants and desires of your target market.
To make things easier for you, I'll make sure to link upin the description below the exact video ad script that I give to my clients and students so it'll help you createvideo ads quickly and easily.
Alright, so now that you've got your video it's time to upload it to Facebook and create a video ad with it.
Choose the video views objective and carry on setting up the targeting, placement, and budget for the campaign.
My advice if you're workingwith a really tight budget is just use the mobilenews feed only placement and if you've got alittle more cash to spend well then you can use all placements and see which one works best.
Alright, on to step three.
Now that your video is up and running it's time to create two new audiences that we're gonna uselater for retargeting.
Audience number one is going to be our three second audience.
This gonna be made up of people who've watched at leastthree seconds of the video.
Audience number two isgonna be our 50% viewers, and this gonna made upof people who've watched at least 50% of the video.
You can create these audiences by creating a custom audiencebased on video engagement, then just choose thevideo and the timeline.
In this case, we're gonna wanna go with the three second audienceand that 50% audience.
Now it's time to move on tothe secret sauce, step four.
Step four is where the strategy really starts to differentiate itself from the traditional video ad campaign.
So pay close attention here.
It's in this step we're gonna do something that may sound a littlestrange on the surface, but what we wanna do is we wanna re-target those three second video viewer audience that we just created with the exact same video.
That means we show it to 'em once, if they watch at least three seconds, well we show it to them again.
Sounds strange right? Well what we're seeing ison the second go around people actually consume more of the video, and our cost per view drops significantly.
This means cheaper views, more views, and most importantly, longer views.
Which leads us to thefifth and final step.
Now that we have everything up and running it's time to create that final ad to send to people who watchat least 50% of the video.
This ad can be either animage ad or another video ad.
I'd recommend tryingboth and seeing which one outperforms the other.
The point here however is that this ad can be a little bit more direct because people are already be familiar with you and your business.
So don't be shy and makesure to make that offer and make it really clear and what they need to do to take action.
This final step, step five, is where most video adcampaigns typically start.
Blasting out there messageto completely cold traffic and then wondering why nobody is engaging and nobody is taking action.
But by using the strategywe just talked about it allows you to ramp up the touchpoints, build a lot more brand awareness and essentially establisha lot more of that no like and trust factor that's gonna be required tomake a conversion or sale.
This is especially true because people in general have a cognitive bias to associate frequency with trust so the more you can show up in front of your idealtarget market, the better.
Alright so there you have it, an advanced video ad marketing strategy that we're using inalmost every single one of our local clients businesseswith amazing results.
Give it a shot and letme know how it goes.
And if you'd like a little bit of help implementing this strategy I'll make sure to link up our agency in the description box below.
Alright so thanks so much for watching.
I hope you enjoyed the episode.
If so make sure to give it a thumbs up, subscribe to the channel and say hello in thecomments section below.
Also, for more great content like this make sure to head over to adamerhart.
Com which is packed full ofresources, tips, tools and sorts of tricks to help you really take your marketing and your business to the next level and way beyond that.
So thanks so much for watching.
And I'll catch you next time on the Modern Marketing Show.