Hi, I'm Aaron Landerkin with Bruce Clay Inc.
, andI'm here today to talk about our new Bruce Clay SEO for WordPress plugin.
We're excited to bring you some of the features from our SEOToolSet® and putthem right into your WordPress editor to help you write better content which willperform better in the search engines.
So the first thing we're going to go overis the WordPress dashboard.
The Bruce Clay SEO plugin has a widget thatappears on the WordPress dashboard and displays useful things like yourtop five posts and your SEO content score and how it's changed from lastmonth.
Next we can dive into the post editor, which will be on all of yourpages and posts.
As you can see, the page content is at the top and the BruceClay SEO widget is below the content.
Notice on this site we are also runningYoast SEO.
The Bruce Clay SEO plugin is fully compatible with the Yoast SEO plugin and will use its title, description, metarobots, and canonical directives when those things are set up in Yoast.
Insidethe widget we have several useful tabs of information for your post.
The Summarytab will go over statistics and performance of this page — things likepage views, time on page, how many views you had today, this week, and this month, aswell as what your counts and your goals are for the title, description,content, and the readability score of this page.
Every time you update the pagethose counts will get recalculated so that you always know what goals to hit.
Now we really go into the power of the Bruce Clay SEO plugin on the Keywordsand Traffic tabs.
The Keywords tab will display all of the keywords that we haveassigned to this page along with counts for the title, description, andcontent.
In addition to those counts, we have goals of how many times you shoulduse each keyword on the page.
These are illustrated with these pillboxes inside of the table.
As you update the content, those pill boxes willupdate, and they will turn green once a goal has been met.
For example, if I alsotype in one of our keywords here in the content, you would see the number updatebelow in the table.
Another great part about the Keywords tab is that we canhighlight the keywords that we have used by clicking on the Highlight keywordlink, and then you can see throughout your content where you use thosekeywords to make sure that they are dispersed evenly throughout the content.
Moving on to the Traffic tab, the Traffic tab will show you all of your page views,visits, or conversions for this page in a given time frame.
By default, we show yourpage views for today, yesterday, the past week, past month, past year, and all time,as well as the monthly change in your page ranking.
We also split thetraffic up into your desktop and mobile views plus organic, direct, paid, andsocial traffic.
You can check or uncheck these boxes in order to see a betterview of your data.
You can also change the time frame of this data soyou can get a better idea of how this post is doing over time.
The Queries tabwill show you what keywords are bringing in the most search traffic to this page.
This is our homepage, so obviously most of the queries are going to be branded forthe SEOToolSet.
Moving on to page speed, Pagespeed gives you a score from 0 to100 of how fast your site is, along with suggested fixes.
We also have a Mobiletab that gives a score from 0 to 100 of how your site is doing in mobileusability testing via Google.
If you don't have Yoast installed or it'sdisabled inside of your WordPress installation, the Bruce Clay SEO pluginwill display two extra tabs in the post editor.
The first one is the MetaDescription tab.
This is where you can control the title and description forthis webpage.
Underneath the description, you'll see the pills just like on theKeywords tab, which will show you the counts of each keyword in the title anddescription.
The Search Directives tab will allow you to put a custom metarobots tag onto this page and a custom canonical URL.
Now that we've seen whatthe plugin can do for a particular page, let's see some of the reports that theplugin provides for your entire site.
On the dashboard, we show your overall SEOcontent score, your content ranking, top post by traffic, top author by traffic,and overall site traffic.
Each of these panels have a button to View All, whichwill take you into a tab inside of the dashboard.
Let's start with the Activitytab.
This site doesn't have any alerts on it, so it's clean.
On the Content tab,you'll see a list of all of your content.
This is originally ranked by analgorithm that uses your views and your average time on page.
This data is snappedto the date range at the top and you can see for each page: the title the author, the date it was last published, how many views, the average time on page.
Foreach page, if you feel like you need to edit one of these pages, from this youcan click the edit post button and go directly to the post editor for thatpage.
In addition to the content site, we also have a listing of all of thekeywords that are bringing traffic to your site via SEO as well as keywordsthat are assigned to pages inside of this plugin.
The Authors tab is where we have all the data aggregated by author.
The table forthe Authors tab shows each author how many pages they've authored, the lasttime they've updated the site, the total views, the total average views per page,and the average time per page that they have written.
This is all snapped tothe date that you specify in the header.
So those are some of the features comingdown the pipeline in the new Bruce Clay SEO plugin for WordPress.
We're excitedto be able to put some of the power of the SEOToolSet and its page contentanalysis into the plugin for you to use to improve the content of your blog orsite.